Are you neglecting video creation and marketing to improve your user engagement scores? Are you
aware of the possible rewards that you could be missing out on in terms of user engagement, UX, and
sales? We’re here to share the amazing benefits of investing in video creation and marketing as part of
an all-rounder digital content marketing strategy!
Creating videos can help you introduce new products, your team at corporate, and even business events
to your customers. Video creation takes marketing to the next level by providing immersive content,
visual interaction, and graphic appeal. Here’s more!
Why Video Content Matters on a Website?
As professionals, we believe that creating a diverse content strategy that can increase the pace at which
you’re achieving market growth and expanding customer outreach on the internet. Although creating
videos out of scratch and editing them before publishing sounds like a lot of work, it’s not!
Unlike blogs and articles, you won’t don’t have to create user-engaging videos regularly or even weekly
for that matter. We believe that with professional advice and strategic planning, you can create an
organized schedule for video creation and upload.
Build Brand Credibility – A Competitive Website
A great way – sorry, the only way – to get ahead in your market is to provide something unique, or even
something traditional, uniquely. So, when it comes to maintaining and offering the official website of
your company to your customers, make sure you have a better impact than your competitors.
Apart from unique logos, web content (written text), and stylish headings, you require something more
immersive. And, what’s better than a video explaining your products, brands, and working methods to
your own customers?
Building credibility starts with acknowledging the modern requirements of your users. And today, most
users prefer watching videos over written content, especially when they’re faced with shorter browsing
teams or a long range of substitutes (possibly your competitors!
Impress Mobile Users
Did you ever try reading a long-form article or blog post on a mobile phone? Even the best smartphone
screens can make it boring and tiring to read long-passage articles. Instead, opting for video content on
your website can provide your mobile-first users with a way to engage with your brand. You can create
videos that talk about your brand, mission statement, vision, products, services, and anything else you
can think of.
From the demonstration of every complex product and service process to company methods and CRM
projects, you can showcase your business in a way and tone that’s unique to your brand. Besides, it’s
easier for users to watch a 5-minute video rather than read a 3000-word post.
Show Video Testimonials
Text-based testimonials on website homepages have earned a bad rep in many industries, right? Well,
video testimonials showing happy customers using your products and services could have an amazingly
positive impact on your future customers.
Rather than reading a text testimonial off your homepage, internet users can click on the videos you’ve
uploaded for them to learn what makes you different from your competitors.
Especially when you’re selling products and/or services that most people are not fully aware of, you can
share explanatory videos to make it easier for them. In the long run, it can help you build a trustable
image in the eyes of potential and existing customers.